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NPR Food

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NPR Food's nearest neighbors are dominated by journalists, politicians, and political media — not food writers or culinary outlets.

Across the top 10 neighbors, similarity scores run from 0.98 down to 0.97, a band so compressed it signals a flat shape: no single neighbor pulls away from the pack. Dan Pfeiffer leads at 0.98, followed closely by Michael Pollan (0.98) and Tommy Vietor (0.98). Jon Lovett (0.98) and Matthew Yglesias (0.98) round out the top five. By subcategory, the top 10 breaks down as: four journalists (Yglesias, Ronan Farrow, Ezra Klein, Jane Mayer), two politicians (Pfeiffer, Vietor), one comedian (Lovett), one author (Pollan), one professional (Jon Favreau), and one website (grist). NPR Food's own subcategory — News Publishers — does not appear in the top 10 at all. The one neighbor with a food connection, Michael Pollan (0.98), is classified as an Author, not a food publisher; grist (0.97) is an environmental website. The dominant cluster is political and journalistic media, with a strong lean toward figures associated with center-left commentary and long-form reporting.

The shape of this audience suggests that NPR Food is consumed less as a standalone food destination and more as part of a broader media diet anchored in political journalism and public affairs.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nprfood", "title": "NPR Food", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nprfood", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "danpfeiffer", "title": "Dan Pfeiffer", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9803, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "michaelpollan", "title": "Michael Pollan", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9797, "drivers": [ "A02", "G01", "G03", "I01", "J01" ] }, { "handle": "tvietor08", "title": "Tommy Vietor", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9768, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "jonlovett", "title": "Jon Lovett", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9763, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "mattyglesias", "title": "Matthew Yglesias", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9758, "drivers": [ "G01", "A02", "G03", "I01", "A01" ] }, { "handle": "ronanfarrow", "title": "Ronan Farrow", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9756, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "jonfavs", "title": "Jon Favreau", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9749, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "grist", "title": "grist", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9742, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "ezraklein", "title": "Ezra Klein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9733, "drivers": [ "G01", "A02", "G03", "I01", "A01" ] }, { "handle": "janemayernyer", "title": "Jane Mayer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9724, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: