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Fresh Air

Marketing Channels
Podcasts and Radio
Playground →Docs

The top 10 neighbors for Fresh Air compress into a band spanning just 0.98 to 0.97 — a flat distribution where no single entity pulls significantly ahead. Similarity here measures how closely two entities' audiences resemble each other in composition; the tight range means the audience shape is consistent across a diverse mix of neighbor types.

Journalists make up the largest single subcategory in the top 10: Tamara Keith at 0.98, Ari Shapiro at 0.98, and Nina Totenberg at 0.98. Two News Publishers follow — NPR Politics at 0.98 and NPR Books at 0.98 — alongside two Podcasts and Radio entries: Pod Save America at 0.98 and Morning Edition at 0.98. The remaining three slots go to an Academic (Kevin M. Kruse, 0.98), a Humor Memes and Satire account (The Mysterious LOLGOP, 0.98), and a Politician (Dan Pfeiffer, 0.98). That last pairing — a satire account and a political operative sitting alongside NPR journalists and radio programs — is the most structurally notable feature of the set.

The flat shape, combined with this cross-subcategory spread, points to an audience that is not defined narrowly by any single content type but instead overlaps broadly with politically engaged, news-adjacent media consumers across formats.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nprfreshair", "title": "Fresh Air", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "nprfreshair", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "tamarakeithnpr", "title": "Tamara Keith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9829, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "nprpolitics", "title": "NPR Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9815, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "kevinmkruse", "title": "Kevin M. Kruse", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9811, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "podsaveamerica", "title": "Pod Save America", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9795, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "arishapiro", "title": "Ari Shapiro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9794, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "ninatotenberg", "title": "Nina Totenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9783, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "lolgop", "title": "The Mysterious LOLGOP", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.9771, "drivers": [ "A02", "G01", "G03", "H02", "N03" ] }, { "handle": "danpfeiffer", "title": "Dan Pfeiffer", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9771, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9767, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "nprbooks", "title": "NPR Books", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.976, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: