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NPR Goats & Soda

Marketing Channels
Blogs
Playground →Docs

The top 10 neighbors for NPR Goats & Soda are a mix of journalists, news publishers, and political-media figures — with no single standout pulling away from the pack. Similarity scores run from 0.96 to 0.96 across the set, a narrow band consistent with the flat shape.

Five of the ten neighbors are journalists: Astead Herndon (0.96), Matt Fuller (0.96), Jamelle Bouie (0.96), Matthew Yglesias (0.96), and Adam Serwer (0.96). Two more are news publishers — Vox (0.97) and The Upshot (0.96) — rounding out a core of text-driven, politically engaged media. The remaining three neighbors diversify the picture modestly: Crooked Media (0.96) is a podcast and radio outlet, Tommy Vietor (0.96) is categorized as a politician, and Jon Lovett (0.96) as a comedian — both figures associated with the same political-media ecosystem as the journalists above. No other blog appears in the top 10, meaning the audience shape here is defined almost entirely by news publishers and individual journalists rather than by peer blog properties.

The flat distribution across all ten neighbors suggests this audience is broadly shared with a specific stratum of politically attentive, text-forward media — not concentrated around any single outlet or personality.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nprgoatsandsoda", "title": "NPR Goats & Soda", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "nprgoatsandsoda", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "voxdotcom", "title": "Vox", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9662, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "asteadwesley", "title": "Astead Herndon", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9643, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "upshotnyt", "title": "The Upshot", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9626, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "mepfuller", "title": "Matt Fuller", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.962, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "jbouie", "title": "Jamelle Bouie", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9619, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "tvietor08", "title": "Tommy Vietor", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9611, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "jonlovett", "title": "Jon Lovett", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9609, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "crookedmedia", "title": "Crooked Media", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9595, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "mattyglesias", "title": "Matthew Yglesias", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9595, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "adamserwer", "title": "Adam Serwer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9595, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: