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NPR Health News

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for NPR Health News span five distinct subcategories — News Publishers, Podcasts and Radio, Education, Magazines, and Authors — with no single type dominating and scores compressed into a narrow band from 0.96 to 0.98.

The shape is flat: Kaiser Health News leads at 0.98, followed closely by Freakonomics at 0.97 and Harvard Health at 0.97, but none of these pulls far enough ahead to anchor the cluster. Modern Healthcare (0.97, Magazines) and Tim Ferriss (0.97, Authors) sit at nearly the same distance, and Harvard Business Review (0.96, Magazines) rounds out the set alongside TED Talks (0.97, Education), Eric Topol (0.97, Professionals), Andy Slavitt (0.97, Professionals), and Malcolm Gladwell (0.96, Authors). Only two neighbors — Kaiser Health News and WSJ Health News (position 11) — share the center entity's own subcategory of News Publishers within the visible top 10; the rest are drawn from adjacent knowledge and professional media types. The mix of medical journals, business publications, education organizations, and individual authors and professionals suggests an audience that moves fluidly across credentialed, information-dense content rather than staying within a single media format.

The flat distribution across subcategories points to an audience defined less by loyalty to a particular content type than by a consistent appetite for expert-driven, analytically oriented material.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nprhealth", "title": "NPR Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nprhealth", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "khnews", "title": "Kaiser Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9771, "drivers": [ "A02", "G01", "A01", "J01", "G03" ] }, { "handle": "freakonomics", "title": "Freakonomics", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9722, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "harvardhealth", "title": "Harvard Health", "category": "Organizations", "subcategory": "Education", "similarity": 0.9695, "drivers": [ "A01", "A02", "G01", "J01", "J04" ] }, { "handle": "modrnhealthcr", "title": "Modern Healthcare", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9691, "drivers": [ "A02", "A01", "G01", "J01", "A03" ] }, { "handle": "tferriss", "title": "Tim Ferriss", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9661, "drivers": [ "A02", "G01", "J01", "G03", "A01" ] }, { "handle": "erictopol", "title": "Eric Topol", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9659, "drivers": [ "A02", "G01", "A01", "J01", "G03" ] }, { "handle": "tedtalks", "title": "TED Talks", "category": "Organizations", "subcategory": "Education", "similarity": 0.9654, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "aslavitt", "title": "Andy Slavitt", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9653, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "gladwell", "title": "Malcolm Gladwell", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9648, "drivers": [ "A02", "G01", "A01", "J01", "G03" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9648, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: