NPR Music Audience Graph • Social Signal

NPR Music's nearest audiences span podcasts and radio, non-profit organizations, journalists, and comedians — a mix that reflects the broader public-radio ecosystem rather than any single music-media cluster.

The shape is flat: the top neighbor, All Songs Considered, scores 0.99, but the remaining nine neighbors follow within a narrow band down to 0.97, with no single entity pulling sharply ahead. Planned Parenthood Action (0.98) and Sam Sanders (0.98, a journalist) sit nearly as close as the top result, which is the defining feature of a flat distribution — no structural outlier, just a dense, coherent cluster.

Tallying the top 10 by subcategory: four are Podcasts and Radio (All Songs Considered, This American Life, Radiolab, You're Wrong About...), two are Activism or Non-Profit organizations (Planned Parenthood Action, Planned Parenthood), one is a journalist (Sam Sanders), one is a magazine (Paste Magazine), one is a website (The A.V. Club), and one is a fellow News Publisher (Reveal). NPR Music's own subcategory — News Publishers — appears only once in the top 10, meaning the audience shape is defined far more by public-radio programming and civic organizations than by other news publishers. The presence of two Planned Parenthood accounts in the top five is the most cross-kind signal in the set: an activism organization and a music-focused news publisher sharing nearly identical audience composition.

The overall picture is an audience tightly bound to the public-media and progressive-civic world, where the lines between podcast listener, news reader, and organizational supporter are largely indistinct.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nprmusic

{ "handle": "nprmusic", "title": "NPR Music", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nprmusic", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "allsongs", "title": "All Songs Considered", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9853, "drivers": [ "A02", "G03", "G01", "H02", "I01" ] }, { "handle": "ppact", "title": "Planned Parenthood Action", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9773, "drivers": [ "A02", "G03", "G01", "I01", "H02" ] }, { "handle": "samsanders", "title": "Sam Sanders", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9765, "drivers": [ "G03", "A02", "G01", "H02", "I01" ] }, { "handle": "thisamerlife", "title": "This American Life", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.974, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "pastemagazine", "title": "Paste Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.973, "drivers": [ "A02", "G03", "G01", "H02", "I01" ] }, { "handle": "radiolab", "title": "Radiolab", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9727, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "theavclub", "title": "The A.V. Club", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9721, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "yourewrongabout", "title": "You're Wrong About...", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9721, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "ppfa", "title": "Planned Parenthood", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9715, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "reveal", "title": "Reveal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9681, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nprmusic

NPR Music

Nearest neighbors by audience shape

Raw data