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NPR Politics

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for NPR Politics span five distinct subcategories — no single kind dominates — and the scores compress into a narrow 22-point band from 0.99 down to 0.98, the hallmark of a flat shape.

NPR (0.99) and PBS NewsHour (0.99) sit at the top, representing Podcasts and Radio and TV Shows respectively — neither is a News Publisher, the subcategory NPR Politics itself occupies. The Associated Press (0.98) is the first fellow News Publisher in the set, followed by Politico (0.98). That leaves two of the top ten slots going to entities outside media entirely: Tom Perez (0.98), a Politician, and Media Matters (0.98), an Activism organization. Fresh Air (0.98), another NPR-branded Podcast and Radio property, ProPublica (0.98, Non-Profit), Yamiche Alcindor (0.98, Journalist), and Indivisible Guide (0.98, Activism) round out the ten. The subcategory tally across the top 10: two News Publishers, two Podcasts and Radio, one TV Show, two Activism organizations, one Non-Profit, one Politician, and one Journalist — a genuinely mixed cluster with no single kind commanding the set.

The flat shape here reflects an audience that moves fluidly across public-media properties, political journalism, and civic-advocacy organizations, treating them as a coherent information ecosystem rather than sorting by format or institutional type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nprpolitics", "title": "NPR Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nprpolitics", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "npr", "title": "NPR", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9875, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "newshour", "title": "PBS NewsHour", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.987, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "ap", "title": "The Associated Press", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9843, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "tomperez", "title": "Tom Perez", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9829, "drivers": [ "A02", "G03", "G01", "H02", "J04" ] }, { "handle": "mmfa", "title": "Media Matters", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9824, "drivers": [ "A02", "G03", "G01", "H02", "J04" ] }, { "handle": "politico", "title": "Politico", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9818, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "nprfreshair", "title": "Fresh Air", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9815, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "propublica", "title": "ProPublica", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9787, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "yamiche", "title": "Yamiche Alcindor", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9778, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "indivisibleteam", "title": "Indivisible Guide", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9768, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: