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NPR Science Desk

Marketing Channels
Podcasts and Radio
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The top 10 neighbors for NPR Science Desk span a notably mixed set of subcategories — podcasts and radio, journalism, activism, and science magazines — with no single neighbor pulling far ahead of the others. That flat distribution is the defining structural feature here.

Science Friday leads at 0.96, followed closely by Hidden Brain and Marketplace, both at 0.96 as well. March For Science (0.95, Activism) is the first non-radio neighbor, sitting just ahead of NPR journalists Nina Totenberg (0.95) and Tamara Keith (0.94). Wait Wait Don't Tell Me (0.94) and Scientific American (0.94, Magazines) round out the middle of the top 10, followed by Morning Edition (0.94) and Kai Ryssdal (0.94).

Tallying the subcategories: five of the top 10 neighbors are Podcasts and Radio — the same subcategory as NPR Science Desk itself — while three are Journalists, one is Activism, and one is Magazines. The audience shape is largely same-kind, anchored in public radio and its adjacent personalities, but the presence of March For Science and Scientific American signals that science-oriented organizations and print media also draw audiences with nearly identical composition. No single neighbor dominates; the scores span only 0.022 across all ten, confirming the flat shape.

This audience is defined by tight coherence across public media, science institutions, and NPR-affiliated journalists — a cluster with little internal variation and no outlier pulling in a different direction.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nprscience", "title": "NPR Science Desk", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "nprscience", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "scifri", "title": "Science Friday", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9614, "drivers": [ "G01", "A02", "G03", "H02", "H04" ] }, { "handle": "hiddenbrain", "title": "Hidden Brain", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9558, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "marketplace", "title": "Marketplace", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9558, "drivers": [ "G01", "A02", "G03", "H02", "J01" ] }, { "handle": "marchforscience", "title": "March For Science", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9527, "drivers": [ "A02", "G03", "G01", "H02", "H04" ] }, { "handle": "ninatotenberg", "title": "Nina Totenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9469, "drivers": [ "G01", "A02", "G03", "H02", "J01" ] }, { "handle": "tamarakeithnpr", "title": "Tamara Keith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.944, "drivers": [ "A02", "G01", "G03", "H02", "H04" ] }, { "handle": "waitwait", "title": "Wait Wait Don't Tell Me", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9424, "drivers": [ "G01", "A02", "G03", "H02", "H01" ] }, { "handle": "sciam", "title": "Scientific American", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9399, "drivers": [ "A02", "G01", "G03", "H04", "H02" ] }, { "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9398, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "kairyssdal", "title": "Kai Ryssdal", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.939, "drivers": [ "A02", "G01", "G03", "J01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: