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The top 10 neighbors for National Review span journalists, politicians, TV personalities, authors, a research organization, and a travel brand — with no single neighbor pulling far ahead of the rest.
Similarity here measures how closely two entities' audiences resemble each other in composition. National Review's top 10 form a tight band running from George F. Will at 0.96 down to Kirsten Powers at 0.92 — a spread of only four points across ten positions, which is the defining feature of a flat shape. No one neighbor dominates; the cluster holds together as a unit.
Subcategory-wise, journalists are the plurality: George F. Will (0.96), Jonah Goldberg (0.96), and Kirsten Powers (0.92) all carry that subcategory, as does Willie Geist (0.95) — though Geist is classified as a TV Personality, not a journalist. Politicians appear twice in the top 10: Mitt Romney at 0.96 and Bill Kristol at 0.92. The only other News Publisher in the set is RealClearPolitics at 0.95 — meaning National Review's own subcategory has just one representative among its nearest neighbors. Rounding out the ten are Frank Luntz (0.94, Professionals), Cato Institute (0.94, Research Organizations), and Jon Meacham (0.93, Authors). The one structural outlier is Wheels Up (0.92, Travel brand) — the sole non-media, non-political entity in the top 10, sitting at the same similarity level as the journalists flanking it.
The flat shape and tight scoring range suggest National Review's audience is defined less by any single adjacent entity than by a consistent profile that spans political journalists, commentators, and policy-adjacent figures across ideological lines.
