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NX on Netflix

Brands
Entertainment Platforms
Playground →Docs

Sense8 (0.79) and Marques Brownlee (0.78) form two distinct poles in NX on Netflix's top 10 — a TV show on one side, a tech personality on the other — and the rest of the neighbor set fans out from those two anchors rather than converging on a single cluster.

The shape is two-peak. Sense8 at 0.79 is the strongest pull, and Black Mirror at 0.74 reinforces a TV Shows thread running through the set — two of the ten neighbors carry that subcategory. But Marques Brownlee at 0.78 and Robinhood at 0.77 anchor a second, distinctly different neighborhood: tech-forward, finance-adjacent audiences. Postmates (0.75) and 7-Eleven (0.74) sit between the two peaks, suggesting a connective layer of urban, on-demand consumer behavior that neither cluster fully owns. Notably, no other Entertainment Platform — NX on Netflix's own subcategory — appears in the top 10, meaning the nearest audiences are shaped by scripted television and tech consumption rather than by rival platform brands. Ken Jeong (0.73) is the sole Actor in the set, and Arsenal (0.72) and FIFA.com (0.72) introduce a global football thread at the lower end of the range.

The two-peak structure suggests an audience that bridges engaged streaming fandom with tech-and-finance early adopters — two communities that don't typically share the same neighborhood.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nxonnetflix", "title": "NX on Netflix", "category": "Brands", "subcategory": "Entertainment Platforms", "resolved": "nxonnetflix", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "sense8", "title": "Sense8", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7911, "drivers": [ "N03", "I01", "E06", "G03", "Q01" ] }, { "handle": "mkbhd", "title": "Marques Brownlee", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.7757, "drivers": [ "N03", "P03", "E06", "I01", "G03" ] }, { "handle": "robinhoodapp", "title": "Robinhood", "category": "Brands", "subcategory": "Finance", "similarity": 0.7727, "drivers": [ "N03", "I01", "E06", "G03", "F04" ] }, { "handle": "postmates", "title": "Postmates", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.7483, "drivers": [ "N03", "P03", "I01", "G03", "Q01" ] }, { "handle": "7-eleven", "title": "7-Eleven", "category": "Convenience & Fuel", "subcategory": "Convenience Stores", "similarity": 0.7432, "drivers": [ "N03", "P03", "I01", "M03", "Q01" ] }, { "handle": "blackmirror", "title": "Black Mirror", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7378, "drivers": [ "N03", "I01", "G03", "F04", "P03" ] }, { "handle": "kenjeong", "title": "Ken Jeong", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7322, "drivers": [ "N03", "F04", "E06", "I01", "P03" ] }, { "handle": "arsenal", "title": "Arsenal", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.723, "drivers": [ "P03", "F04", "I01", "E05", "Q01" ] }, { "handle": "fifacom", "title": "FIFA.com", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.7195, "drivers": [ "P03", "N03", "E03", "E05", "P02" ] }, { "handle": "wingstop", "title": "Wingstop", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.7195, "drivers": [ "P03", "P02", "M03", "Q01", "N03" ] } ] }
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