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NYLON

Marketing Channels
Magazines
Playground →Docs

NYLON's top 10 neighbors span five distinct subcategories — magazines, non-profits, websites, a news publisher, and a film studio — with scores compressed into a narrow 0.97–0.97 band that leaves no single entity standing apart from the rest.

The shape is flat: the spread from MoMA The Museum of Modern Art at 0.98 down to V Magazine at 0.97 is less than two percentage points across all ten neighbors. Magazines are the plurality — PAPER Magazine (0.98), Dazed (0.97), Interview Magazine (0.97), i-D (0.97), and V Magazine (0.97) all share NYLON's own subcategory. But the non-magazine entries are the more structurally notable finding: MoMA leads the entire set, and The Metropolitan Museum of Art (0.97) sits fifth, both classified as Non-Profit organizations. Refinery29 (0.97) and IFC Films (0.97) round out the cross-kind presence, representing a website and a film studio respectively. VICE, a news publisher, ties IFC Films at 0.97. The mix — fashion-adjacent magazines alongside major art institutions and an independent film distributor — defines the cluster's character: culturally oriented, arts-and-media-literate audiences that move across print, digital, and institutional contexts without strong category boundaries.

The flat shape signals that NYLON's audience does not belong distinctively to any one neighbor; it is equally at home across a wide corridor of culture-focused media and institutions.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nylonmag", "title": "NYLON", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "nylonmag", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "museummodernart", "title": "MoMA The Museum of Modern Art", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9787, "drivers": [ "I01", "A02", "G01", "G03", "E06" ] }, { "handle": "papermagazine", "title": "PAPER Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9761, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "dazed", "title": "Dazed", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9738, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "interviewmag", "title": "Interview Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9735, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "metmuseum", "title": "The Metropolitan Museum of Art", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9712, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "refinery29", "title": "Refinery29", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.971, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "i_d", "title": "i-D", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9708, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "ifcfilms", "title": "IFC Films", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9702, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "vice", "title": "VICE", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9702, "drivers": [ "I01", "G01", "A02", "G03", "E06" ] }, { "handle": "vmagazine", "title": "V Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9668, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] } ] }
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