Share

New York Post Sports

Marketing Channels
News Publishers
Playground →Docs

No single neighbor dominates New York Post Sports — the top 10 spread across sports teams, podcasts, news publishers, financial media, airlines, and government, with scores ranging from 0.95 down to 0.88 and no sharp drop-off between them.

The shape is broad. Mets Booth leads at 0.95, followed closely by the New York Rangers (0.93), Newsday (0.91), and the New York Mets (0.90) — a core of New York sports and local news that makes intuitive sense for a regional sports publisher. What's less expected is what sits alongside them: Banks (0.90), JetBlue (0.90), the Kay Show on YES (0.89), the New York Jets (0.89), New Jersey (0.89), and Noah Syndergaard (0.88). That's a financial category, an airline, a TV show, two more sports teams, a government account, and an individual athlete — all within a 0.07-point band of the top neighbor.

Tallying the top 10 by subcategory: three Sports Teams, one Podcasts and Radio, one News Publisher, one Banks, one Airlines, one TV Shows, one Government, and one Athletes. No single subcategory accounts for more than three of the ten slots. The center entity's own subcategory — News Publishers — appears just once in the top 10, in Newsday.

The breadth here signals an audience that isn't shaped primarily by news-reading behavior or even sports fandom alone, but by a wider New York metropolitan identity that cuts across local teams, regional institutions, and everyday consumer brands.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nypostsports", "title": "New York Post Sports", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nypostsports", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "metsbooth", "title": "Mets Booth", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9468, "drivers": [ "J04", "A04", "A02", "B02", "A01" ] }, { "handle": "nyrangers", "title": "New York Rangers", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9271, "drivers": [ "J04", "A04", "B02", "A02", "E06" ] }, { "handle": "newsday", "title": "Newsday", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9111, "drivers": [ "J04", "A04", "J02", "B02", "I01" ] }, { "handle": "mets", "title": "New York Mets", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9037, "drivers": [ "J04", "A04", "A02", "B02", "E06" ] }, { "handle": "banks", "title": "Banks", "category": "Financial", "subcategory": "Banks", "similarity": 0.8994, "drivers": [ "J04", "A02", "A01", "A04", "G01" ] }, { "handle": "jetblue", "title": "JetBlue", "category": "Brands", "subcategory": "Airlines", "similarity": 0.897, "drivers": [ "J04", "A02", "J02", "G01", "Q01" ] }, { "handle": "tmksonyes", "title": "Kay Show on YES", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8867, "drivers": [ "A04", "J04", "Q01", "B02", "E06" ] }, { "handle": "nyjets", "title": "New York Jets", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.886, "drivers": [ "J04", "A04", "Q01", "B02", "E06" ] }, { "handle": "njgov", "title": "New Jersey", "category": "Organizations", "subcategory": "Government", "similarity": 0.8858, "drivers": [ "A04", "A02", "B02", "A01", "J04" ] }, { "handle": "noahsyndergaard", "title": "Noah Syndergaard", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8794, "drivers": [ "A04", "J04", "B02", "A02", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: