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NYSE

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NYSE's top 10 nearest neighbors are a tight cluster of financial news publishers and business magazines — no single neighbor pulls away from the pack, and the spread across all ten is less than 0.009 similarity points.

The shape is flat: Forbes leads at 0.96, followed within a fraction by CNBC at 0.96, BBC Business at 0.96, and Morgan Stanley at 0.96. Bloomberg (0.96), Reuters Business (0.96), Financial Times Breaking News (0.96), and Fortune (0.96) fill out the middle, with Nasdaq (0.95) and Entrepreneur (0.95) rounding out the ten. By subcategory, seven of the ten are News Publishers and three are Magazines — no other subcategory appears in the top 10. NYSE's own subcategory is Technology, meaning every neighbor in the top 10 comes from a different kind entirely: the audience that follows NYSE looks, in shape, like the audience for financial and business media, not for other technology entities.

The two Finance brand neighbors in the top 10 — Morgan Stanley and Nasdaq — confirm that the overlap isn't purely editorial; institutional financial brands share the same audience composition. But the dominant texture is business journalism across print and broadcast formats.

This flat, media-heavy pattern suggests NYSE draws an audience defined by active consumption of financial news rather than by affinity with any single outlet or platform.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nyse", "title": "NYSE", "category": "Miscellaneous", "subcategory": "Technology", "resolved": "nyse", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "forbes", "title": "Forbes", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9613, "drivers": [ "G01", "A02", "J02", "G03", "J04" ] }, { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9612, "drivers": [ "G01", "J02", "A02", "A01", "G03" ] }, { "handle": "bbcbusiness", "title": "BBC Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9607, "drivers": [ "G01", "A02", "J02", "G03", "E06" ] }, { "handle": "morganstanley", "title": "Morgan Stanley", "category": "Brands", "subcategory": "Finance", "similarity": 0.96, "drivers": [ "A02", "G01", "J02", "I01", "A06" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9584, "drivers": [ "G01", "A02", "J02", "G03", "I01" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9573, "drivers": [ "G01", "A02", "J02", "G03", "J04" ] }, { "handle": "financialtimes", "title": "Financial Times Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9572, "drivers": [ "G01", "A02", "J02", "G03", "I01" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9565, "drivers": [ "G01", "A02", "J02", "G03", "J04" ] }, { "handle": "nasdaq", "title": "Nasdaq", "category": "Brands", "subcategory": "Finance", "similarity": 0.9537, "drivers": [ "G01", "J02", "A02", "A06", "J04" ] }, { "handle": "entrepreneur", "title": "Entrepreneur", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9532, "drivers": [ "G01", "A02", "J02", "G03", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: