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The New York Times

Marketing Channels
News Publishers
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The top 10 neighbors for The New York Times are almost entirely fellow News Publishers — and the scores compress into a remarkably tight band, from 0.99 down to 0.97, with no single neighbor pulling decisively ahead.

The shape is flat. BBC News (World) leads at 0.99, followed by The Economist at 0.98 and The Guardian at 0.98. HuffPost and HuffPost Women sit at 0.98 and 0.98 respectively, with Reuters just behind at 0.98. Seven of the ten neighbors carry the News Publishers subcategory — the same as the center entity. The exceptions are Mashable (0.98, Magazines), Hillary Clinton (0.98, Politicians), and BBC Breaking News (0.98, News Publishers — making it eight News Publishers total when counted precisely). Tallying the subcategories: eight News Publishers, one Magazine, one Politician. The audience shape is almost entirely self-similar: people who follow The New York Times look, compositionally, like people who follow the rest of the global English-language news tier. The one cross-kind entry — Hillary Clinton at 0.98 — signals that political figures with a news-adjacent audience profile sit inside this cluster, not outside it.

The flat shape here reflects a dense, coherent news-reader audience with no structural outliers pulling it toward entertainment, commerce, or any other domain within the top 10.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nytimes", "title": "The New York Times", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nytimes", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "bbcworld", "title": "BBC News (World)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9878, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9836, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "guardian", "title": "The Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9825, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "huffpost", "title": "HuffPost", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9814, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "huffpostwomen", "title": "HuffPost Women", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9784, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "mashable", "title": "Mashable", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9784, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "reuters", "title": "Reuters", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9783, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "hillaryclinton", "title": "Hillary Clinton", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9761, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "bbcbreaking", "title": "BBC Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9757, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "businessinsider", "title": "Business Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9745, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: