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NYT National News

Marketing Channels
News Publishers
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The top 10 neighbors for NYT National News span magazines, websites, news publishers, and individual journalists — with no single entity pulling far ahead of the others. Scores run from 0.97 (The Atlantic) down to 0.97 (Michael Barbaro), a band of less than 0.003 across all ten positions. That compression is the defining structural fact here.

Tallying the top 10 by subcategory: four are Journalists (Ezra Klein at 0.97, Alex Burns at 0.97, Ben Smith at 0.97, Michael Barbaro at 0.97), two are Magazines (The Atlantic at 0.97, The New Republic at 0.97), two are Websites (Slate at 0.97, Nieman Lab at 0.97), and two are News Publishers (NYTimes Communications at 0.97, Vox at 0.97). The center entity's own subcategory — News Publishers — accounts for only two of the ten neighbors, meaning the audience shape is defined at least as much by journalism-adjacent magazines, websites, and individual journalists as by peer news publishers. The journalist subcategory is the single largest group, and all four are byline-level figures rather than institutional outlets, which is a cross-kind signal worth noting.

The flat shape here reflects an audience that distributes evenly across a media-insider cluster — long-form magazines, press-criticism sites, and prominent individual journalists all register nearly identically, with no single neighbor acting as a gravitational center.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nytnational", "title": "NYT National News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nytnational", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "theatlantic", "title": "The Atlantic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9688, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "slate", "title": "Slate", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9683, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "nytimespr", "title": "NYTimes Communications", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9677, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "newrepublic", "title": "The New Republic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9677, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "voxdotcom", "title": "Vox", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9673, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "ezraklein", "title": "Ezra Klein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9672, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "niemanlab", "title": "Nieman Lab", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9671, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "alexburnsnyt", "title": "Alex Burns", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9668, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "benyt", "title": "Ben Smith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9665, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "mikiebarb", "title": "Michael Barbaro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9664, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: