Playground →
NYT Real Estate's top 10 neighbors span magazines, auction houses, financial news, and luxury travel — a mixed cluster with no single subcategory dominating and scores compressed into a narrow band from 0.93 to 0.96.
The shape is flat: the spread across positions one through ten is only 0.04 similarity points, meaning no single neighbor pulls decisively ahead. The Real Deal sits at the top (0.96), the one fellow real-estate-focused magazine in the set, followed closely by ELLE Decor (0.95) and both editions of Condé Nast Traveller — UK (0.95) and US (0.95). That's four magazines in the top five, making the magazine subcategory the plurality of the cluster. But the remaining six positions break across entirely different kinds: Sotheby's (0.95) and Christie's (0.94) are auction-house brands; Bloomberg TV (0.94) is a TV channel; Finance News (0.93) and WSJ Mansion (0.92, just outside the top 10 by strict count — confirmed at position 14 in the broader set) are news publishers; and Zagat (0.93) is a website. The cross-kind reach — from print magazines to auction houses to financial broadcast — signals that the audience composition here is defined less by topic than by a consistent reader profile that moves across luxury, finance, and premium lifestyle channels simultaneously.
That profile, not any single content category, is what holds this cluster together.
