Playground →
NBA 2K (0.89) and Lil Yachty (0.88) are the two non-athlete neighbors that define the two-peak structure of Odell Beckham Jr.'s top 10 — one a video game franchise, one a musician — sitting inside a set otherwise dominated by fellow athletes.
The top five neighbors are all Athletes by subcategory: Lamar Jackson at 0.92, Ja Morant at 0.92, Deion Sanders at 0.91, Michael Thomas at 0.91, and Russell Wilson at 0.90. That cluster spans football and basketball, which is itself a signal — the audience shape is not sport-specific but tracks across professional athletes in general. The two peaks emerge at positions six and seven, where NBA 2K (0.89) and Lil Yachty (0.88) interrupt the athlete run before Rally's Drive-In Restaurants (0.88, QSR) and Kodak Black (0.86, Musicians and Bands) extend the non-athlete presence further. Overtime (0.86, Websites) rounds out the top 10. In total, five of the ten neighbors are Athletes, three are Musicians and Bands, one is a Video Game Franchise, and one is a QSR — a split that places this audience at the intersection of multi-sport fandom and hip-hop/gaming culture.
The shape reveals an audience that follows athletes broadly but is equally pulled toward music and gaming content, making it a cross-category audience rather than a sport-specific one.
