Playground →
Golf dominates OfficeMax's nearest audiences — not other office supply retailers. The top 10 neighbors span a wide range of categories, but a single sport threads through the majority of them.
The shape here is broad: no single neighbor pulls far ahead of the rest, and scores run from Sierra at 0.76 down to Jason Day at 0.70, with little separation across the set. What unifies most of the cluster isn't retail category or price point — it's golf. Jack Nicklaus (0.72), Rory McIlroy (0.71), PGA Tour (0.71), and Dustin Johnson (0.70) all appear in the top 10, alongside Jason Day (0.70) — five of the ten neighbors are Athletes or Sports Leagues with a clear golf orientation. That's the dominant subcategory pattern in the set. The remaining five are more varied: Sierra (Sporting Goods and Outdoor Gear, 0.76), Denver Mattress (Furniture Stores, 0.75), Warhammer (Hobbies Gifts and Crafts, 0.73), Metabolic Research Center (Health and Nutrition Stores, 0.71), and Clothes Mentor (Thrift Stores, 0.71). No other office supply or business services entity appears in the top 10.
The broad shape with a golf-heavy core suggests OfficeMax's audience overlaps most with a specific consumer profile that also follows professional golf — rather than with audiences defined by the retail or productivity category OfficeMax itself occupies.
