Playground →
Two neighbors pull sharply ahead of the rest: Ohio State Buckeyes at 0.99 and Urban Meyer at 0.98, forming a tight institutional core before the similarity curve drops into a broader Midwest sports cluster.
The shape is two-peak. The first peak is pure Ohio State identity — Ohio State Buckeyes (0.99) and Urban Meyer (0.98) sit so close together they function as a single node, joined by Cardale Jones (0.97), an athlete subcategory entry whose audience overlaps almost as tightly. These three represent the program's own gravitational field. The second peak is Ohio and Midwest professional sports: Cleveland Browns (0.92), Notre Dame Football (0.90), Cedar Point (0.89), Cleveland Indians (0.89), Justin Fields (0.89), and Ryan Shazier (0.89) cluster within a narrow band. Subcategory-wise, six of the top 10 are Sports Teams or Athletes; the outliers are Urban Meyer (Professionals), McNeil (Miscellaneous), and Cedar Point (Destinations). That last entry is the structural surprise — a regional theme park sitting at 0.89 alongside NFL franchises and college football programs, suggesting the audience's Midwest regional identity is as strong a binding force as football fandom itself.
The overall picture is an audience anchored tightly to one program and one coaching era, then fanning outward across Ohio and Midwest sports properties with notable regional consumer overlap.
