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OK! Magazine USA

Marketing Channels
Magazines
Playground →Docs

At 0.77, Demi Moore sits at one peak of OK! Magazine USA's two-peak audience structure — an actor, not a media brand — while ExtraTV (0.76) and Access Hollywood (0.75) anchor the other peak as celebrity-news TV properties. The audience bridges a celebrity cluster and an entertainment-media cluster, with neither fully dominating.

The shape is two-peak, and the subcategory breakdown makes the split legible. The TV side groups ExtraTV (TV Channels), Access Hollywood (TV Shows), and Entertainment Tonight (TV Shows) as the entertainment-news broadcast arm. The celebrity side pulls in actors Demi Moore and Daniel Newman (0.72), alongside beauty brands Dove (0.73) and Estée Lauder (0.69). Twitter Live (0.74), a Tools and Resources entry, sits between the two clusters rather than belonging cleanly to either. Fellow magazines appear, but lower: Us Weekly and People both score 0.69, suggesting the audience shape is defined more by celebrity-TV and beauty adjacency than by the magazine format itself.

The two-peak structure points to an audience that moves between live entertainment programming and celebrity-adjacent consumer content — a profile shaped less by the print medium and more by the celebrity-culture ecosystem surrounding it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "okmagazine", "title": "OK! Magazine USA", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "okmagazine", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "justdemi", "title": "Demi Moore", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7728, "drivers": [ "H04", "J02", "O03", "Q04", "M01" ] }, { "handle": "extratv", "title": "ExtraTV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7631, "drivers": [ "H04", "N04", "Q05", "J02", "K04" ] }, { "handle": "accessonline", "title": "Access Hollywood", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.749, "drivers": [ "Q08", "H04", "Q05", "Q01", "O04" ] }, { "handle": "twitterlive", "title": "Twitter Live", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.7433, "drivers": [ "Q08", "Q05", "O04", "O03", "Q04" ] }, { "handle": "dove", "title": "Dove", "category": "Brands", "subcategory": "Beauty", "similarity": 0.732, "drivers": [ "N04", "O03", "Q08", "Q01", "Q05" ] }, { "handle": "danielnewman", "title": "Daniel Newman", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7227, "drivers": [ "N04", "O03", "H04", "A06", "Q01" ] }, { "handle": "esteelauder", "title": "Estée Lauder", "category": "Brands", "subcategory": "Beauty", "similarity": 0.693, "drivers": [ "N04", "A02", "O03", "H04", "J02" ] }, { "handle": "mtvmusic", "title": "MTV Music", "category": "Brands", "subcategory": "Music", "similarity": 0.687, "drivers": [ "Q04", "Q01", "Q08", "I01", "A02" ] }, { "handle": "usweekly", "title": "Us Weekly", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.6867, "drivers": [ "A02", "G01", "H04", "J02", "A06" ] }, { "handle": "casper", "title": "Casper", "category": "Brands", "subcategory": "Home", "similarity": 0.6859, "drivers": [ "Q08", "O03", "Q05", "G01", "Q01" ] } ] }
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