Playground →
Best Buy sits at the top of Old Navy's neighbor set with a 0.92 similarity score — an electronics retailer outranking every apparel brand in the top 10. That cross-category lead sets the tone for what is otherwise a broad, diffuse audience shape with no single dominant cluster.
The top 10 spans five distinct subcategories: Children's Apparel (OshKosh B'gosh at 0.89, Carter's at 0.88), Pet Supplies (PetSmart at 0.89), Hobbies Gifts and Crafts (Michaels Stores at 0.89), Bookstores (Barnes and Noble at 0.88), and Mens Apparel (The Men's Wearhouse at 0.88). Only two neighbors — OshKosh B'gosh and Carter's — share an apparel subcategory, and neither shares Old Navy's own General Apparel subcategory. The closest General Apparel match in the top 10 is Express at 0.85, which also sits below several non-apparel neighbors. Movies & Theaters (0.87) and La-Z-Boy (0.86) round out a set that reads more like a household retail and leisure profile than a fashion one.
The broad shape here reflects an audience that overlaps widely across mainstream brick-and-mortar retail and family-oriented spending categories, with no single neighbor pulling far ahead of the rest.
