Playground →
Ollie's Bargain Outlet's top 10 nearest neighbors form a tight cluster spanning QSR, motorsports, and retail — with no single dominant pull and scores compressed between 0.88 and 0.90. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.90 means the audience shapes are nearly identical, regardless of what the entities actually sell or do.
Arby's leads at 0.90, the only QSR in the top 10. Behind it, motorsports entities dominate: Fox: NASCAR (0.89), NASCAR on NBC (0.89), and NASCAR (0.89) as a sports league, plus Hendrick Motorsports (0.88) and Stewart-Haas Racing (0.88) as sports teams. Team Chevy (0.88), an auto brand, extends the motorsports-adjacent cluster further. The remaining three neighbors break from that pattern: Vapor Maven (0.89), a smoking retail brand, Rhett & Link (0.89), a TV personality duo, and Kevin Harvick (0.88), an athlete — though Harvick himself is a NASCAR driver, reinforcing the motorsports thread. No other discount store appears in the top 10.
The flat shape and narrow score band mean no single neighbor defines this audience — instead, the cluster points to a consistent audience type that overlaps heavily with NASCAR fandom, QSR dining, and value retail, cutting across categories in a way that reflects a coherent demographic rather than any one interest.
