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Drybar at 0.87 is the single strongest pull in Omni Hotels & Resorts' top 10 — a hair salon chain, not another hotel. That cross-kind lead sets the tone for a neighbor set that spans retail, apparel, dining, and media with no single category dominating.
The shape is broad. The top 10 neighbors range from Drybar (0.87) and Fine Dining & Luxury Eateries (0.87) down to lululemon athletica (0.82), with scores staying elevated across the full set — a pattern that signals wide audience overlap rather than a tight niche. By subcategory, the cluster is anchored in women's apparel (Free People at 0.84, Anthropologie at 0.83), home goods retail (Williams-Sonoma at 0.82, West Elm at 0.82), and outdoor and athletic apparel (lululemon athletica at 0.82). Paper Source (0.84, office supplies) and Modern Healthcare (0.83, magazine) round out a set that cuts across lifestyle retail and professional media. Only one neighbor shares Omni's own subcategory of Luxury Hotels: Kimpton does not appear in the top 10 at all — the sole Hotels-subcategory neighbor visible here is absent from this tier entirely. No other Luxury Hotels entity appears in the top 10.
The overall picture is an audience whose shape is defined by upscale lifestyle consumption across multiple retail and service categories rather than by hotel-going behavior alone.
