Onion Sports Network Audience Graph • Social Signal

Onion Sports Network's top 10 neighbors span comedians, TV personalities, journalists, athletes, and a TV show — with no single subcategory dominating and scores compressed between 0.93 and 0.88, the hallmark of a flat shape.

Jim Gaffigan (0.93) sits at the top, a Comedian, followed closely by Katie Nolan (0.92), a TV Personality, and Deadspin (0.91), a Magazine. NBC Olympics (0.90) and Darren Rovell (0.90) round out the five closest neighbors, representing a Sports League and a Journalist respectively. The remaining five — Brent Terhune (0.89, Comedian), Schitt's Creek (0.89, TV Show), Keith Law (0.88, Journalist), Rex Chapman (0.88, Athlete), and Eugene Levy (0.88, Actor) — extend the mix further across subcategories. Onion Sports Network is itself a Website, and only two neighbors in the top 10 share that subcategory — none appear here, making this a distinctly cross-kind cluster. The dominant thread is not sports media or satire in isolation, but a blend of sports journalists, comedians, and entertainment personalities that suggests an audience equally at home with sports commentary and comedy-adjacent content.

This audience shape reflects a readership that moves fluidly across the sports-comedy-culture axis rather than anchoring to any single media type.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/onionsports

{ "handle": "onionsports", "title": "Onion Sports Network", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "onionsports", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jimgaffigan", "title": "Jim Gaffigan", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9269, "drivers": [ "H02", "P02", "H01", "P06", "G01" ] }, { "handle": "katienolan", "title": "Katie Nolan", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9225, "drivers": [ "H02", "G01", "H01", "N02", "C01" ] }, { "handle": "deadspin", "title": "Deadspin", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.913, "drivers": [ "H02", "G01", "A01", "H01", "P02" ] }, { "handle": "nbcolympics", "title": "NBC Olympics", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9006, "drivers": [ "H02", "P02", "H01", "C01", "P04" ] }, { "handle": "darrenrovell", "title": "Darren Rovell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8988, "drivers": [ "A01", "H02", "G01", "P02", "P04" ] }, { "handle": "brentterhune", "title": "Brent Terhune", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8871, "drivers": [ "H02", "H01", "P02", "A01", "P06" ] }, { "handle": "schittscreek", "title": "Schitt's Creek", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8858, "drivers": [ "H02", "G01", "P02", "H01", "C01" ] }, { "handle": "keithlaw", "title": "Keith Law", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8839, "drivers": [ "G01", "P02", "A04", "H02", "H01" ] }, { "handle": "rexchapman", "title": "Rex Chapman", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8798, "drivers": [ "A01", "P02", "H01", "H02", "C01" ] }, { "handle": "realeugenelevy", "title": "Eugene Levy", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8785, "drivers": [ "G01", "H02", "H01", "P02", "A04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/onionsports

Onion Sports Network

Nearest neighbors by audience shape

Raw data