Playground →
Jack in the Box (0.79) and dd's DISCOUNTS (0.79) sit at nearly identical scores atop OnTrac's neighbor set — two distinct audience neighborhoods that together define the shape of this logistics brand's overlap map.
The shape is two-peak, and the two peaks are legible: a cluster of quick-service and fast-casual restaurants, and a cluster of value-oriented retail and discount stores. On the food side, Jack in the Box (0.79) and Pollo Campero (0.77) lead a run of QSR brands that includes El Pollo Loco (0.73), WaBa Grill (0.73), and Wingstop (0.72). On the retail side, dd's DISCOUNTS (0.79) anchors a value-retail cluster alongside WSS (0.77) in footwear and El Super (0.75) in grocery. Pep Boys (0.74) adds an automotive parts-and-accessories node. No other Transport and Logistics entity appears in the top 10 — OnTrac's nearest audience shapes belong entirely to consumer-facing retail and food brands, not to logistics peers.
The pattern points to an audience defined less by the act of shipping than by the physical retail corridors — discount stores, QSR chains, neighborhood grocers — where that audience spends its time.
