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OpenAI

Brands
Technology
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OpenAI's top 10 nearest neighbors span Tech Personalities, Professionals, Technology brands, a hotel chain, and a podcast — a mix that resists any single-category label.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: the scores run from 0.95 down to 0.92 across all ten neighbors, with no single dominant pull. Satya Nadella sits at the top (0.95), followed closely by Sundar Pichai (0.95) and Google AI (0.94). Those three represent the clearest same-field cluster — two Tech Personalities and one Technology brand. But the remaining seven neighbors break that pattern immediately. Hyatt House, a mid-range hotel (0.94), lands ahead of Jeff Bezos (0.93) and Tim Cook (0.93). Notion (0.93) and Steve Wozniak (0.93) follow, then Vitalik Buterin (0.93) and Naval Ravikant (0.92). Tallying subcategories across the ten: four are Tech Personalities, two are Professionals, two are Technology brands, one is Mid-range Hotels, and one is Podcasts and Radio (The All-In Podcast, 0.92). The cross-kind presence of a hotel and a podcast at scores above 0.92 — matching or exceeding several tech executives — signals that the audience shape here is defined less by subject matter than by a consistent professional and globally mobile profile that cuts across categories.

The flat distribution across these ten neighbors reflects an audience whose composition is broadly shared with the tech-executive and enterprise-software world, but porous enough to overlap with hospitality and media at nearly the same level.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "openai", "title": "OpenAI", "category": "Brands", "subcategory": "Technology", "resolved": "openai", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "satyanadella", "title": "Satya Nadella", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9516, "drivers": [ "A06", "G03", "G01", "A03", "G02" ] }, { "handle": "sundarpichai", "title": "Sundar Pichai", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9494, "drivers": [ "A06", "G03", "G01", "G02", "A02" ] }, { "handle": "googleai", "title": "Google AI", "category": "Brands", "subcategory": "Technology", "similarity": 0.9425, "drivers": [ "A06", "G03", "G01", "A02", "G02" ] }, { "handle": "hyatt-house", "title": "Hyatt House", "category": "Hospitality & Lodging", "subcategory": "Mid-range Hotels", "similarity": 0.9391, "drivers": [ "A06", "G03", "G02", "A03", "G01" ] }, { "handle": "jeffbezos", "title": "Jeff Bezos", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9337, "drivers": [ "A06", "G03", "G01", "A02", "A03" ] }, { "handle": "tim_cook", "title": "Tim Cook", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9312, "drivers": [ "A06", "G03", "G01", "A02", "G02" ] }, { "handle": "notionhq", "title": "Notion", "category": "Brands", "subcategory": "Technology", "similarity": 0.93, "drivers": [ "A06", "G03", "G01", "A02", "G02" ] }, { "handle": "stevewoz", "title": "Steve Wozniak", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9284, "drivers": [ "A06", "G03", "G01", "A02", "G02" ] }, { "handle": "vitalikbuterin", "title": "Vitalik Buterin", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.926, "drivers": [ "A06", "G03", "G01", "A02", "G02" ] }, { "handle": "naval", "title": "Naval Ravikant", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9212, "drivers": [ "A06", "G03", "G01", "A02", "G02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: