O'Reilly Media Audience Graph • Social Signal

The top 10 neighbors for O'Reilly Media split almost entirely between two subcategories: Tech Personalities and Technology brands. Similarity here measures how closely two entities' audiences resemble each other in composition — a score near 1.0 indicates near-identical audience shape.

Four of the ten neighbors are Tech Personalities: Naval Ravikant (0.93), Marc Benioff (0.93), Chamath Palihapitiya (0.93), and Steve Wozniak (0.93). Three are Technology brands: Salesforce (0.94), Tableau Software (0.94), and Slack (0.93). The remaining three are Ars Technica (0.94, a website), Lifehacker (0.93, a blog), and 23andMe (0.93, a healthcare brand). No neighbor shares O'Reilly Media's own B2B subcategory in the top 10.

The scores compress into a narrow band — 0.9260 to 0.9425 — with no single neighbor pulling significantly ahead. That flatness, combined with the dominance of Tech Personalities and enterprise software brands, points to an audience defined by professional engagement with the technology sector rather than by any single platform or figure.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/oreillymedia

{ "handle": "oreillymedia", "title": "O'Reilly Media", "category": "Brands", "subcategory": "B2B", "resolved": "oreillymedia", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.9425, "drivers": [ "A06", "G01", "G03", "A03", "A02" ] }, { "handle": "tableau", "title": "Tableau Software", "category": "Brands", "subcategory": "Technology", "similarity": 0.9361, "drivers": [ "A06", "G03", "G01", "A03", "A02" ] }, { "handle": "arstechnica", "title": "Ars Technica", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9351, "drivers": [ "G01", "G03", "A02", "A06", "A03" ] }, { "handle": "naval", "title": "Naval Ravikant", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9318, "drivers": [ "G01", "G03", "A02", "A06", "G02" ] }, { "handle": "benioff", "title": "Marc Benioff", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9315, "drivers": [ "A06", "G01", "A02", "G03", "A03" ] }, { "handle": "slackhq", "title": "Slack", "category": "Brands", "subcategory": "Technology", "similarity": 0.9306, "drivers": [ "G01", "G03", "A02", "A06", "G02" ] }, { "handle": "chamath", "title": "Chamath Palihapitiya", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9302, "drivers": [ "G01", "A06", "A02", "G03", "G02" ] }, { "handle": "lifehacker", "title": "Lifehacker", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9278, "drivers": [ "G01", "A06", "G03", "A02", "G02" ] }, { "handle": "stevewoz", "title": "Steve Wozniak", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9269, "drivers": [ "A06", "G01", "G03", "A02", "G02" ] }, { "handle": "23andme", "title": "23andMe", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.926, "drivers": [ "G01", "G03", "A06", "A02", "A03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/oreillymedia

O'Reilly Media

Nearest neighbors by audience shape

Raw data