Share

Oscar de la Renta

Brands
Fashion
Playground →Docs

Oscar de la Renta's top 10 neighbors form a dense, mixed cluster of fashion brands, fashion-focused magazines, and lifestyle websites — with scores compressed between 0.98 and 0.97, leaving no single standout neighbor to anchor the shape.

The top-ranked neighbor is Net-a-Porter at 0.98, a fellow Fashion brand. Below it, the cluster diversifies quickly: Barneys New York (0.98, Department Stores) is the only non-Fashion brand in the top 10, while STYLECASTER (0.97) and Shop TODAY (0.97) represent Websites, and Wallpaper Magazine (0.97), WWD (0.97), and Vanity Fair (0.97) represent Magazines. Fashion brands rag & bone (0.97) and Marchesa — visible further in the set — share the center entity's own subcategory, but they are outnumbered by media properties. AP Fashion (0.97, News Publishers) rounds out the top 10. Tallying subcategories across the ten: three are Magazines, two are Websites, two are Fashion brands, one is Department Stores, one is News Publishers, and one is a second Website — the dominant pattern is editorial and retail media, not fellow fashion labels.

The flat shape here reflects an audience that moves fluidly across fashion retail, glossy print, and digital lifestyle media, without concentrating heavily on any single kind of entity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "oscardelarenta", "title": "Oscar de la Renta", "category": "Brands", "subcategory": "Fashion", "resolved": "oscardelarenta", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "netaporter", "title": "Net-a-Porter", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9816, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "barneysny", "title": "Barneys New York", "category": "Brands", "subcategory": "Department Stores", "similarity": 0.978, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "stylecaster", "title": "STYLECASTER", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9744, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "wallpapermag", "title": "Wallpaper Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9736, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "wwd", "title": "WWD", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9713, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "rag_bone", "title": "rag & bone", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9703, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "ap_fashion", "title": "AP Fashion", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9701, "drivers": [ "G01", "A02", "G03", "I01", "Q01" ] }, { "handle": "shoptoday", "title": "Shop TODAY", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9672, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "vanityfair", "title": "Vanity Fair", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9669, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "wmag", "title": "W Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9655, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: