Playground →
Carter's at 0.92 and Best Buy at 0.88 define two distinct poles in OshKosh B'gosh's top 10 — one a direct category peer, the other an electronics retailer with no obvious thematic connection.
The shape here is two-peak. Carter's (0.92) is the only other Children's Apparel brand in the top 10, making it the clearest same-kind match. But the second cluster forms quickly around general apparel and unrelated retail: Old Navy (0.89) and Express (0.87) are General Apparel; Victoria's Secret (0.87) is Women's Apparel; and Best Buy (0.88) is Electronics — sitting at nearly the same score as Old Navy. That electronics brand landing this high, ahead of apparel names like PetSmart (0.84), Simon Mall (0.83), and Build A Bear Workshop (0.83), is the structural surprise of the set. The remaining top-10 neighbors span Pet Supplies, Commercial Real Estate, and Hobbies/Gifts — a cross-category spread that signals the audience's shape is not defined by children's retail alone. Jared The Galleria of Jewelry (0.81) and The Men's Wearhouse (0.81) round out the set, both apparel but neither adjacent to children's clothing by subcategory.
The overall picture is an audience that bridges a tight children's apparel core with a much wider mall-and-family-retail footprint, pulled in two directions simultaneously.
