Playground →
Two brewery neighbors sit at the top of Oskar Blues's similarity graph — New Belgium Brewing at 0.91 and Left Hand Brewing Company at 0.90 — and the shape flag confirms this is a genuine two-peak structure, not a single dominant pull.
The top 10 neighbors are almost entirely fellow breweries. Avery Brewing Co (0.89), Rogue Ales & Spirits (0.88), Deschutes Brewery (0.88), Sierra Nevada Beer (0.87), Bell's Brewery (0.85), and Founders Brewing Co. (0.85) all cluster tightly in the same subcategory. The one exception is Untappd (0.87), which sits in the Alcohol subcategory rather than Breweries — a beer-tracking platform whose audience shape lands squarely inside this craft-brewery cluster. DRAFT Magazine (0.86), a beer-focused publication, rounds out the ten as the sole Marketing Channel in the set.
What makes the two-peak label meaningful here is that New Belgium and Left Hand aren't just marginally ahead — they sit roughly 0.04–0.05 above the next tier, creating a small but real separation before the group compresses. The audience that follows Oskar Blues is shaped almost entirely by other independent craft breweries and the media that serves them, with no crossover into sports, entertainment, or retail in the top 10.
This is a tight, same-kind audience: the people who follow Oskar Blues look nearly identical to those following a specific cohort of mid-size independent American craft breweries.
