OtterBox Audience Graph • Social Signal

Battlefield sits at the top of OtterBox's neighbor set with a similarity of 0.76 — and the two peaks of this audience's shape are gaming and mainstream entertainment, not the home-goods or accessories space where OtterBox itself is classified.

The shape is two-peak. The first cluster is built around gaming: Battlefield (0.76), Xbox Support (0.73), ORIGIN PC (0.70), and PUBG (0.69) form a tight video-game and gaming-infrastructure band at the top of the list. The second cluster pulls toward broad mainstream entertainment — Challengemtv (0.70), America's Got Talent (0.68), and Turtle Beach (0.68, subcategory B2B) sit in the middle range, bridging toward snack food brands like Goldfish® (0.68) and Slim Jim (0.67). The food entries — both subcategory Food — are a notable cross-kind presence, as is Youtooz (0.67, Toys and Games).

Critically, no other Home-subcategory brand appears in the top 10 except Bath & Body Works, which lands at position 32 in the broader set (0.63) — well outside the top 10. Within the top 10, OtterBox's own subcategory is entirely absent, meaning its nearest audiences are shaped by gaming hardware and mass-market TV, not by adjacent home or accessories brands.

The overall picture is an audience that bridges two distinct behavioral neighborhoods: console and PC gaming on one side, and broad-appeal American entertainment and snack culture on the other.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/otterbox

{ "handle": "otterbox", "title": "OtterBox", "category": "Brands", "subcategory": "Home", "resolved": "otterbox", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "battlefield", "title": "Battlefield", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7567, "drivers": [ "N03", "A02", "O02", "J02", "O01" ] }, { "handle": "xboxsupport", "title": "Xbox Support", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.7322, "drivers": [ "N03", "J02", "A02", "O02", "G01" ] }, { "handle": "challengemtv", "title": "Challengemtv", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7023, "drivers": [ "N03", "F03", "J02", "A02", "O01" ] }, { "handle": "originpc", "title": "ORIGIN PC", "category": "Brands", "subcategory": "Technology", "similarity": 0.6965, "drivers": [ "N03", "O02", "A02", "J02", "F03" ] }, { "handle": "pubg", "title": "PUBG", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.6903, "drivers": [ "N03", "O01", "A02", "O02", "J02" ] }, { "handle": "goldfishsmiles", "title": "Goldfish®", "category": "Brands", "subcategory": "Food", "similarity": 0.6849, "drivers": [ "N03", "K01", "O02", "Q06", "J02" ] }, { "handle": "turtlebeach", "title": "Turtle Beach", "category": "Brands", "subcategory": "B2B", "similarity": 0.6827, "drivers": [ "N03", "O02", "J02", "A02", "P04" ] }, { "handle": "agt", "title": "America's Got Talent", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6757, "drivers": [ "N03", "O02", "A02", "G01", "O01" ] }, { "handle": "slimjim", "title": "Slim Jim", "category": "Brands", "subcategory": "Food", "similarity": 0.6737, "drivers": [ "N03", "J02", "O02", "A02", "F03" ] }, { "handle": "youtooz", "title": "Youtooz", "category": "Brands", "subcategory": "Toys and Games", "similarity": 0.6722, "drivers": [ "N03", "P04", "A02", "O02", "Q06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/otterbox

OtterBox

Nearest neighbors by audience shape

Raw data