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Four of Outback Steakhouse's ten nearest neighbors are fellow casual dining restaurants, but the other six span retail and automotive — a cross-kind spread that defines the broad shape of this audience.
The similarity scores here measure how closely two entities' audiences resemble each other in composition; a score near 0.83 means the two draw audiences that look structurally alike, regardless of what the entities actually sell. Tropical Smoothie Café leads the set at 0.87, the only juice-and-smoothies entry in the top 10. The casual dining cluster — Bonefish Grill (0.83), Metro Diner (0.83), Carrabba's Italian Grill (0.83), and Moe's Southwest Grill (0.83) — sits tightly grouped just below, all within a two-point band.
What stands out is the non-restaurant half of the list. Batteries Plus Bulbs (0.82) and Tires Plus (0.80), both automotive parts and accessories retailers, rank sixth and eighth respectively — higher than several restaurant neighbors. Havertys (0.81), a furniture retailer, Clothes Mentor (0.80), a thrift store, and Dick's Sporting Goods (0.80) round out the ten. The spread across casual dining, automotive retail, furniture, thrift, and sporting goods — with no single category dominating — is the defining feature of a broad audience shape: the audience that follows Outback looks like the audience for a wide range of everyday, brick-and-mortar American retail and service brands.
