OutKick Audience Graph • Social Signal

Clay Travis at 0.98 is the overwhelming anchor of OutKick's neighbor set — a gap of more than four points separates him from the next closest entry, making this a broad shape with one unmistakable pole.

The top 10 spread across a recognizable cluster once you look at subcategories. TV Personalities dominate the middle tier: Kirk Herbstreit (0.94), Chris Fowler (0.91), and Rece Davis (0.91) are all college football broadcasters by subcategory, joined later by Joanna Gaines (0.90) and Chip Gaines (0.90) — TV Personalities of a different stripe entirely. Athletes fill in around them: John Daly (0.91), Bubba Watson (0.91), and Danny Kanell (0.90) are all in that subcategory. The Babylon Bee (0.91), a Website, is the lone non-celebrity entry in the top 10, and Marty Smith (0.90) rounds out the set as a Journalist — the same subcategory as OutKick's own (News Publishers), though no other News Publisher appears in the top 10.

The Gaines entries are the structural surprise: two home-and-lifestyle TV Personalities sitting at 0.90 alongside college football broadcasters and golfers. Their presence signals that the audience shape here is not purely sports-media — it overlaps with a broader conservative-leaning, faith-adjacent mainstream that the sports content alone wouldn't predict.

The top 10 collectively describe an audience that lives at the intersection of college football media, golf, and mainstream American lifestyle content — a shape that extends well beyond the sports-news lane OutKick occupies as a publisher.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/outkick

{ "handle": "outkick", "title": "OutKick", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "outkick", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "claytravis", "title": "Clay Travis", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.981, "drivers": [ "A05", "L03", "Q01", "B03", "I01" ] }, { "handle": "kirkherbstreit", "title": "Kirk Herbstreit", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9358, "drivers": [ "A05", "Q01", "I01", "B03", "E06" ] }, { "handle": "cbfowler", "title": "Chris Fowler", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9127, "drivers": [ "A05", "Q01", "B03", "P03", "I01" ] }, { "handle": "pga_johndaly", "title": "John Daly", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9124, "drivers": [ "A05", "B03", "Q01", "I01", "E03" ] }, { "handle": "bubbawatson", "title": "Bubba Watson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9094, "drivers": [ "A05", "Q01", "B03", "I01", "P03" ] }, { "handle": "recedavis", "title": "Rece Davis", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9093, "drivers": [ "A05", "Q01", "I01", "P03", "E06" ] }, { "handle": "thebabylonbee", "title": "The Babylon Bee", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9068, "drivers": [ "Q01", "A05", "I01", "B03", "E06" ] }, { "handle": "dannykanell", "title": "Danny Kanell", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9047, "drivers": [ "Q01", "A05", "B03", "I01", "P03" ] }, { "handle": "martysmithespn", "title": "Marty Smith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.904, "drivers": [ "L03", "Q01", "N01", "I01", "P03" ] }, { "handle": "joannagaines", "title": "Joanna Gaines", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9031, "drivers": [ "Q01", "I01", "L03", "E06", "E03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/outkick

OutKick

Nearest neighbors by audience shape

Raw data