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Overtime

Marketing Channels
Websites
Playground →Docs

Overtime's top 10 neighbors span musicians, athletes, a TV show, and a fellow website — a mixed cluster with no single subcategory dominating and scores compressed tightly between 0.94 and 0.93.

The shape is flat. Lil Baby leads at 0.94, followed closely by DaBaby at 0.94 and Undisputed at 0.94 — a spread of less than two hundredths across the top three. Russell Westbrook and Young Thug both sit at 0.94 as well, and Ballislife.com — the only other website in the top 10 — comes in at 0.93. Tallying the subcategories across all ten: five are Musicians and Bands (Lil Baby, DaBaby, Young Thug, Gucci Mane, Waka Flocka), three are Athletes (Russell Westbrook, Deion Sanders, Reggie Bush), one is a TV Show (Undisputed), and one is a Website (Ballislife.com). Musicians and Bands are the plurality, but athletes and sports media are a consistent presence throughout — the cluster is a blend of hip-hop and basketball-adjacent audiences rather than a clean match to any single kind.

The flat shape and tight score band indicate that Overtime's audience composition is broadly shared across a wide range of hip-hop and sports-adjacent entities, with no single neighbor pulling significantly ahead.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "overtime", "title": "Overtime", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "overtime", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "lilbaby4pf", "title": "Lil Baby", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9412, "drivers": [ "O04", "Q02", "Q05", "Q08", "Q04" ] }, { "handle": "dababydababy", "title": "DaBaby", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9395, "drivers": [ "O04", "Q02", "Q05", "Q08", "Q04" ] }, { "handle": "undisputed", "title": "Undisputed", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9359, "drivers": [ "O04", "Q02", "Q05", "Q08", "E02" ] }, { "handle": "russwest44", "title": "Russell Westbrook", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9356, "drivers": [ "O04", "Q02", "Q05", "N03", "Q08" ] }, { "handle": "youngthug", "title": "Young Thug", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9356, "drivers": [ "O04", "Q02", "Q05", "Q08", "Q04" ] }, { "handle": "ballislife", "title": "Ballislife.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9317, "drivers": [ "O04", "Q02", "N03", "Q05", "Q08" ] }, { "handle": "gucci1017", "title": "Gucci Mane", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9313, "drivers": [ "O04", "Q02", "Q05", "Q08", "Q04" ] }, { "handle": "deionsanders", "title": "Deion Sanders", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9309, "drivers": [ "O04", "Q02", "Q05", "Q08", "E02" ] }, { "handle": "wakaflocka", "title": "Waka Flocka", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9303, "drivers": [ "O04", "Q02", "N03", "Q05", "Q08" ] }, { "handle": "reggiebush", "title": "Reggie Bush", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9294, "drivers": [ "O04", "Q02", "Q05", "Q08", "N03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: