Playground →
Two fitness brands anchor P90X's nearest audiences, but the top 10 quickly diverges into territory that has little to do with workout programs.
Beachbody leads at 0.77, with Team Beachbody close behind at 0.75 — the two-peak shape is visible right there, as these sister brands form one clear cluster. After them, similarity drops to 0.68 and the neighbor set shifts character entirely. Tulsi Gabbard (0.68, Politicians) is the third-closest neighbor, followed by Mizuno Golf North America (0.67, Sports brand) and Bryce Harper (0.67, Athletes). Frank Caliendo (0.66, Comedians) and Tom Pelissero (0.65, Journalists) round out the top seven.
Tallying the top 10: three are Fitness brands (Beachbody, Team Beachbody, Shakeology at 0.64), one is a Sports brand (Mizuno Golf), and the remaining six span Politicians, Athletes, Comedians, Journalists, and a Fitness brand (TaylorMade Golf at 0.64). The dominant cross-kind pattern — athletes, sports journalists, and golf brands appearing alongside a politician and a comedian — points to an audience shaped heavily by mainstream American sports fandom, not just fitness interest. The Beachbody pair forms one genuine peak; the sports-and-media cluster forms the other.
This two-peak structure suggests P90X's audience sits at the intersection of a dedicated fitness ecosystem and a broader male-skewing sports media world.
