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The top 10 neighbors for Pac-12 Network are dominated by Las Vegas hotel properties — a cross-kind pattern that has nothing to do with college sports broadcasting and everything to do with shared audience composition.
The shape is flat: scores run from 0.80 (Palms Casino Resort) down to 0.76 (Bitcoin Magazine) with no single neighbor pulling sharply ahead. Seven of the ten neighbors are Hotels (subcategory), including The Palazzo at The Venetian Resort (0.78), MGM Grand Hotel (0.78), Virgin Hotels Las Vegas (0.78), Mandalay Bay Resort (0.77), and Bellagio Las Vegas (0.77) — all Las Vegas properties. The remaining three neighbors are Starbucks News (0.79, News Publishers), Twitter Blue (0.77, Social Media), and Bitcoin Magazine (0.76, Magazines). No other TV Channels appear in the top 10, and no sports-adjacent entities of any subcategory make the list.
The cross-kind character here is the finding: Pac-12 Network's nearest audience shapes belong almost entirely to hospitality and lifestyle brands, not to other sports or media properties. That pattern suggests the audience this channel draws overlaps structurally with consumers who follow Las Vegas resort brands — a cluster defined less by sports fandom than by a broader West Coast lifestyle orientation visible across the neighbor set.
