Playground →
Four of the six athletes in the Green Bay Packers' top 10 neighbors are players directly associated with the franchise — Clay Matthews III at 0.97, Davante Adams at 0.97, Aaron Rodgers at 0.94, and Jordy Nelson at 0.94 — yet the second-strongest structural pull in the set comes not from football at all, but from Midwestern regional retail.
The shape is two-peak. One cluster is tightly athlete-driven: six of the ten neighbors carry the Athletes subcategory, with Brett Favre (0.90) and Stefon Diggs (0.89) rounding out the group. The second cluster is defined by Midwestern consumer brands: Kwik Trip (0.93), Milwaukee Brewers (0.92), Hy-Vee (0.90), and FloWrestling (0.88). Kwik Trip's score of 0.93 — higher than Rodgers or Nelson — is the clearest signal that the audience bridging these two peaks is not just a football crowd but a specifically regional one. The Brewers, the only other Sports Team subcategory entry in the top 10, reinforce that Wisconsin and upper-Midwest geography is doing real structural work here, not just team fandom.
The Packers' audience shape sits at the intersection of player-follower behavior and Midwestern regional brand loyalty, with neither cluster fully explaining the other.
