PacSun (social) Audience Graph • Social Signal

Roman Atwood at 0.86 is the single dominant pull in PacSun's top 10 — a gap of more than six points separates him from every other neighbor, and no other Fashion brand appears in the set.

The shape is a clear spike. After Atwood, the next tier clusters between 0.80 and 0.76: Logan Paul (0.80, Lifestyle influencer), Clash of Clans (0.79, Video Game Franchise), Battlefield (0.79, Video Game Franchise), and Raven Software (0.77, Game Developer). The subcategory breakdown across all ten neighbors is striking: four are Video Game Franchises, two are Lifestyle influencers, one is a Comedian, one is a Game Developer, one is a Reality TV Star, and one is a Beverages brand (G Fuel, 0.76). Not one neighbor shares PacSun's own Fashion subcategory. The dominant pattern is gaming and YouTube-adjacent influencer culture — a cross-kind overlap that has nothing to do with apparel on its surface. Jake Paul (0.76, Reality TV Stars) and Pokémon GO (0.76, Video Game Franchises) round out the ten, reinforcing the gaming-and-creator-economy character of the cluster.

The top 10 collectively describe an audience shaped far more by gaming franchises and creator-economy personalities than by any fashion or retail context.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/pacsun_social

{ "handle": "pacsun_social", "title": "PacSun (social)", "category": "Brands", "subcategory": "Fashion", "resolved": "pacsun_social", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "romanatwood", "title": "Roman Atwood", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8611, "drivers": [ "N03", "A02", "P02", "G01", "P04" ] }, { "handle": "loganpaul", "title": "Logan Paul", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.7983, "drivers": [ "N03", "P02", "A02", "G01", "N04" ] }, { "handle": "clashofclans", "title": "Clash of Clans", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7891, "drivers": [ "N03", "P02", "A02", "G01", "J05" ] }, { "handle": "battlefield", "title": "Battlefield", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7882, "drivers": [ "N03", "A02", "P02", "G01", "J04" ] }, { "handle": "ravensoftware", "title": "Raven Software", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7666, "drivers": [ "N03", "A02", "P04", "P02", "G01" ] }, { "handle": "pokemongoapp", "title": "Pokémon GO", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7635, "drivers": [ "N03", "P02", "A02", "J05", "J02" ] }, { "handle": "rainbow6game", "title": "Rainbow Six Siege", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7604, "drivers": [ "P02", "A02", "G01", "P04", "N03" ] }, { "handle": "gfuelenergy", "title": "G Fuel", "category": "Brands", "subcategory": "Beverages", "similarity": 0.7595, "drivers": [ "P02", "N03", "A02", "G01", "N04" ] }, { "handle": "jakepaul", "title": "Jake Paul", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.7585, "drivers": [ "N03", "A02", "P02", "G01", "J01" ] }, { "handle": "youtooz", "title": "Youtooz", "category": "Brands", "subcategory": "Toys and Games", "similarity": 0.7529, "drivers": [ "N03", "G01", "A02", "N04", "P04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/pacsun_social

PacSun (social)

Nearest neighbors by audience shape

Raw data