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Panda Express

Restaurants & Eateries
Fast Casual Dining
Playground →Docs

Vans is the single strongest signal in Panda Express's top 10 — a footwear brand at 0.91, outscoring every restaurant neighbor in the set. That cross-kind lead sets the tone for a broad shape with no single dominant cluster.

The top 10 span five distinct subcategories: Footwear (Vans at 0.91, Skechers at 0.84), Department Stores (Ross Stores at 0.87, Miniso at 0.79), QSR (Wetzel's Pretzels at 0.87, The Burger Den at 0.84, Del Taco at 0.82), Fast Casual Dining (The Habit Burger Grill at 0.86), and Apparel General (Tommy Hilfiger at 0.83). Only one neighbor — The Habit Burger Grill — shares Panda Express's own Fast Casual Dining subcategory. The rest are drawn from retail, footwear, and adjacent food formats, with no single category dominating. Discount Tire, an Automotive Parts and Accessories brand at 0.81, rounds out the ten as the most structurally distant neighbor by kind.

The breadth here — footwear, department stores, QSR, apparel, and automotive all appearing within a 0.10-point band — points to an audience whose shape is defined less by food preference than by a wide, cross-category retail and lifestyle footprint.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "panda-express", "title": "Panda Express", "category": "Restaurants & Eateries", "subcategory": "Fast Casual Dining", "resolved": "panda-express", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "vans", "title": "Vans", "category": "Apparel", "subcategory": "Footwear", "similarity": 0.9106, "drivers": [ "A06", "E06", "E03", "P03", "M01" ] }, { "handle": "ross-stores", "title": "Ross Stores", "category": "Retail", "subcategory": "Department Stores", "similarity": 0.8708, "drivers": [ "P03", "E03", "M01", "N02", "A06" ] }, { "handle": "wetzel-s-pretzels", "title": "Wetzel's Pretzels", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.8681, "drivers": [ "F04", "E03", "A06", "E06", "P03" ] }, { "handle": "habit-burger-grill", "title": "The Habit Burger Grill", "category": "Restaurants & Eateries", "subcategory": "Fast Casual Dining", "similarity": 0.8628, "drivers": [ "E03", "A06", "P03", "N02", "M01" ] }, { "handle": "skechers", "title": "Skechers", "category": "Apparel", "subcategory": "Footwear", "similarity": 0.8388, "drivers": [ "P03", "E03", "E06", "M01", "N02" ] }, { "handle": "burger-den", "title": "The Burger Den", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.8373, "drivers": [ "E03", "P03", "P04", "N02", "N01" ] }, { "handle": "cinnabon", "title": "Cinnabon", "category": "Restaurants & Eateries", "subcategory": "Bakeries Desserts and Confectioneries", "similarity": 0.8373, "drivers": [ "F04", "M03", "N02", "E03", "N04" ] }, { "handle": "tommy-hilfiger", "title": "Tommy Hilfiger", "category": "Apparel", "subcategory": "General", "similarity": 0.8283, "drivers": [ "A06", "M01", "E06", "N02", "M03" ] }, { "handle": "del-taco", "title": "Del Taco", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.816, "drivers": [ "E03", "P03", "N02", "M01", "N01" ] }, { "handle": "discount-tire", "title": "Discount Tire", "category": "Automotive", "subcategory": "Parts and Accessories", "similarity": 0.8143, "drivers": [ "M01", "N02", "M03", "N01", "Q04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: