Playground →
The top 10 neighbors for Parents Magazine span food brands, home goods, a toy brand, a celebrity, and a parenting website — no single category dominates, which is the defining structural feature of a broad-shape audience.
Parenting.com leads at 0.77, the strongest pull in the set and the only other parenting-specific property in the top 10. Today's Parent follows at 0.73 — the only other magazine in the top 10 — making these two the closest audience matches by a meaningful margin. After that, the scores compress into a wide band: Pampers (0.66, Home), Elf on the Shelf (0.65, Toys and Games), Yoplait Yogurt (0.65, Food), and Jessica Simpson (0.64, Musicians and Bands) all sit within two hundredths of each other. The remaining four — Coin Master (0.64, Video Game Franchises), PepsiCo (0.64, Beverages), Frito-Lay (0.63, Food), and JCPenney (0.63, Department Stores) — extend the pattern further.
The subcategory mix across positions 3–10 is notably cross-kind: food brands, beverages, home goods, a toy franchise, a video game, a musician, and a department store. None of these share the center entity's subcategory (Magazines). The two parenting-adjacent properties at the top give way almost immediately to a broad consumer-brand landscape, suggesting the audience's shape is defined less by editorial interest than by a wide mainstream consumer profile.
The flat compression of scores from position 3 onward confirms that no single brand or category owns this audience — it is shaped by mass-market reach rather than a tight niche.
