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Brad Parscale

Celebrities and Influencers
Politicians
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The top 10 neighbors for Brad Parscale span a narrow similarity band — 0.97 down to 0.95 — with no single dominant match and no structural outlier. The mix is composed primarily of TV Personalities and Politicians, with one Government Official and one News Publisher rounding out the set.

Tallying the top 10 by subcategory: Politicians — Newt Gingrich (0.96), Kevin McCarthy (0.96), Lindsey Graham (0.96), Mark Meadows (0.96) — four entries. TV Personalities — Greta Van Susteren (0.96), Neil Cavuto (0.95), Monica Crowley (0.95) — three entries. Government Officials — Kellyanne Conway (0.97), the closest match. News Publishers — Daily Caller (0.96). TV Shows — Varney & Co. (0.95).

The cluster is defined by the intersection of conservative political figures and right-leaning television talent. Parscale's own subcategory, Politicians, accounts for four of the ten neighbors, so the audience shape is partly self-similar — but TV Personalities are nearly as prevalent, and the presence of a News Publisher and a TV Show signals that the audience also tracks conservative media channels directly, not just individual political figures. Kellyanne Conway sits at the top as a Government Official rather than a Politician proper, a distinction that places her just outside Parscale's own subcategory while remaining structurally closest.

The flat shape here reflects a cohesive, tightly defined audience that distributes its attention evenly across a specific ideological media ecosystem rather than concentrating on any single figure.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "parscale", "title": "Brad Parscale", "category": "Celebrities and Influencers", "subcategory": "Politicians", "resolved": "parscale", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "kellyannepolls", "title": "Kellyanne Conway", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.9699, "drivers": [ "K02", "J02", "J05", "K01", "P03" ] }, { "handle": "newtgingrich", "title": "Newt Gingrich", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.964, "drivers": [ "K02", "J02", "J05", "K01", "Q01" ] }, { "handle": "gopleader", "title": "Kevin McCarthy", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9591, "drivers": [ "K02", "J02", "K01", "J05", "Q01" ] }, { "handle": "dailycaller", "title": "Daily Caller", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9575, "drivers": [ "K02", "J02", "J05", "K01", "P03" ] }, { "handle": "lindseygrahamsc", "title": "Lindsey Graham", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9573, "drivers": [ "K02", "J02", "J05", "K01", "P03" ] }, { "handle": "greta", "title": "Greta Van Susteren", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9568, "drivers": [ "K02", "J02", "J05", "K01", "Q01" ] }, { "handle": "markmeadows", "title": "Mark Meadows", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.955, "drivers": [ "K02", "K01", "J02", "J05", "Q01" ] }, { "handle": "teamcavuto", "title": "Neil Cavuto", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9533, "drivers": [ "K02", "J02", "J05", "K01", "P03" ] }, { "handle": "monicacrowley", "title": "Monica Crowley", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9516, "drivers": [ "K02", "J02", "K01", "J05", "Q01" ] }, { "handle": "varneyco", "title": "Varney & Co.", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9503, "drivers": [ "K02", "J02", "K01", "J05", "P03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: