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Parts Unknown

Marketing Channels
TV Shows
Playground →Docs

Parts Unknown's nearest audiences span news publishers, fellow TV shows, and comedians — with a Spiritual Leader in the second position — and no single neighbor pulls far ahead of the rest.

The shape is flat: scores run from 0.92 at the top to 0.91 at the bottom, a band of less than two points across all ten. Five of the ten neighbors are News Publishers — The New York Times (0.92), BBC News (World) (0.92), Reuters (0.91), VICE Sports (0.91), and The Associated Press (0.91) — making that subcategory the dominant thread. Two neighbors are fellow TV Shows: The Daily Show (0.92) and Frontline (0.91). Two are Comedians: Sarah Silverman (0.91) and Judd Apatow (0.91). The outlier in kind is Dalai Lama (0.92), a Spiritual Leader, sitting at the second-highest score in the set — the single most structurally unexpected neighbor in the top 10.

The overall picture is an audience that overlaps broadly with serious news consumers and politically engaged media, with no single entity or subcategory commanding a decisive lead.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "partsunknowncnn", "title": "Parts Unknown", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "partsunknowncnn", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nytimes", "title": "The New York Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9221, "drivers": [ "G01", "G03", "A02", "I01", "J04" ] }, { "handle": "dalailama", "title": "Dalai Lama", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9216, "drivers": [ "G01", "G03", "A02", "J04", "H02" ] }, { "handle": "bbcworld", "title": "BBC News (World)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9195, "drivers": [ "G03", "G01", "A02", "I01", "J04" ] }, { "handle": "thedailyshow", "title": "The Daily Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9189, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "reuters", "title": "Reuters", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9147, "drivers": [ "G01", "G03", "A02", "J04", "I01" ] }, { "handle": "vicesports", "title": "VICE Sports", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9119, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "ap", "title": "The Associated Press", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9118, "drivers": [ "G01", "G03", "A02", "H02", "J04" ] }, { "handle": "frontlinepbs", "title": "Frontline", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9109, "drivers": [ "G01", "G03", "A02", "H02", "J04" ] }, { "handle": "sarahksilverman", "title": "Sarah Silverman", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9106, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "juddapatow", "title": "Judd Apatow", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9071, "drivers": [ "G01", "G03", "A02", "I01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: