Playground →
Paste Magazine's top 10 neighbors span podcasts, news publishers, civil society organizations, comedians, and journalists — with no single subcategory dominating and scores compressed into a narrow band from 0.97 down to 0.96.
The shape is flat: NPR Music leads at 0.97, followed closely by All Songs Considered at 0.97 and This American Life at 0.96 — both Podcasts and Radio. But the cluster doesn't consolidate around audio or music coverage. Sam Sanders (0.96, Journalists) and Ira Glass (0.96, Journalists) sit alongside Planned Parenthood Action (0.96, Activism), Poynter (0.96, Education), and Planned Parenthood (0.96, Non-Profit). The A.V. Club (0.96, Websites) and Neal Brennan (0.96, Comedians) round out the ten. That's four distinct subcategories represented in the top 10 alone — Podcasts and Radio, Journalists, Non-Profit/Activism, and Websites — with no fellow Magazine appearing until well outside this set.
The cross-kind character is the defining feature here: Paste's nearest audiences are shaped by public-radio listeners, civil-society followers, and media-literate comedy fans rather than by readers of comparable music or culture publications. The one Magazine in the top 50 visible in the payload, CityLab, doesn't appear until position 22 (0.95), underscoring how far the audience drifts from Paste's own subcategory before finding a peer.
This flat, cross-kind pattern points to an audience defined less by a single content vertical than by a consistent set of cultural and civic orientations that cut across media formats.
