New England Patriots Audience Graph • Social Signal

The top 10 splits into two distinct neighborhoods: a tight cluster of Patriots-adjacent athletes and fellow Boston sports teams, then a second cluster of Boston-specific local brands and media. That geographic bridge is the structural story here.

The first peak runs from Julian Edelman (0.97) through Vince Wilfork (0.96), Danny Amendola (0.96), David Ortiz (0.95), and Rob Gronkowski (0.92) — five athletes, all with direct Patriots or Boston sports ties by subcategory. Alongside them sit Boston Bruins (0.97) and Red Sox (0.96), the two other major Boston sports franchises. Together, these seven neighbors form a dense same-market sports cluster occupying the 0.92–0.97 band.

The second peak is lower but structurally distinct: Tree House Brewing Co. (0.88), Boston Globe Sports (0.83), and Only In Boston (0.82) — a brewery, a regional sports news publisher, and a city-identity account. None of these share the Sports Teams or Athletes subcategory; what they share is a Boston-rooted audience composition. The two-peak shape reflects an audience that is simultaneously organized around the team's own player ecosystem and around a broader New England local identity.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/patriots

{ "handle": "patriots", "title": "New England Patriots", "category": "Organizations", "subcategory": "Sports Teams", "resolved": "patriots", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "edelman11", "title": "Julian Edelman", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9738, "drivers": [ "L01", "A04", "J05", "K03", "C01" ] }, { "handle": "nhlbruins", "title": "Boston Bruins", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9705, "drivers": [ "L01", "A04", "J05", "K03", "C01" ] }, { "handle": "redsox", "title": "Red Sox", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9606, "drivers": [ "L01", "A04", "J05", "K03", "C01" ] }, { "handle": "wilfork75", "title": "Vince Wilfork", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9581, "drivers": [ "L01", "A04", "J05", "C01", "K03" ] }, { "handle": "dannyamendola", "title": "Danny Amendola", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.955, "drivers": [ "L01", "A04", "J05", "K03", "C01" ] }, { "handle": "davidortiz", "title": "David Ortiz", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9503, "drivers": [ "L01", "A04", "J05", "K03", "C01" ] }, { "handle": "robgronkowski", "title": "Rob Gronkowski", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9169, "drivers": [ "L01", "A04", "J05", "K03", "C05" ] }, { "handle": "treehousebrewco", "title": "Tree House Brewing Co.", "category": "Brands", "subcategory": "Breweries", "similarity": 0.8841, "drivers": [ "L01", "A04", "J05", "C01", "J04" ] }, { "handle": "bglobesports", "title": "Boston Globe Sports", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8308, "drivers": [ "A04", "L01", "J05", "C01", "J01" ] }, { "handle": "onlyinbos", "title": "Only In Boston", "category": "Miscellaneous", "subcategory": "City and Local Accounts", "similarity": 0.821, "drivers": [ "A04", "L01", "J05", "J04", "C01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/patriots

New England Patriots

Nearest neighbors by audience shape

Raw data