Playground →
The top 10 neighbors for PBR span six different subcategories — QSR restaurants, TV shows, websites, news publishers, athletes, and actors — with no single cluster dominating and no other Alcohol brand appearing in the set.
The shape is broad, with scores running from 0.95 down to 0.88 across the top 10 and no single neighbor pulling far ahead of the rest. Taco John's leads at 0.95, followed closely by Champs Chicken at 0.92 — two QSR chains that together form the only subcategory pair in the top 10. From there the neighbors scatter: The Ultimate Fighter (0.92, TV Shows), Cheddar Gadgets (0.91, Websites), and Indian Country Today (0.90, News Publishers) round out the top five. The bottom half of the top 10 adds Miesha Tate (0.89, Athletes), Shailene Woodley (0.89, Actors), Mamas Uncut (0.88, Websites), Hollister Co. (0.88, Fashion), and Ibanez Guitars (0.88, Music). The cross-kind character is the defining feature: PBR's own subcategory — Alcohol — does not appear once in the top 10, and the neighbors range from combat sports media to a teen fashion retailer to a Native American news outlet.
That breadth signals an audience whose shape is defined less by what PBR is than by a wide demographic profile that overlaps with an unusually diverse range of entities.
