PCWorld Audience Graph • Social Signal

PCWorld's top 10 nearest neighbors span tech publications, productivity tools, and enterprise software — a mixed cluster with no single dominant pull and scores compressed into a narrow band from 0.84 down to 0.80.

The shape is flat: CNET News leads at 0.84, followed closely by CNET at 0.82, Google Ads at 0.82, and Computerworld at 0.82. Zoom (0.82), ZDNet (0.81), TechRepublic (0.81), and BGR.com (0.81) follow in a tight formation. The two outliers in the set are Boeing Airplanes (0.80, B2B) and Udemy (0.80, Education) — neither is a tech publication, yet both land inside the cluster.

By subcategory, five of the ten neighbors are Websites, two are Technology brands, one is a News Publisher, one is B2B, and one is Education. PCWorld itself is a Website, so the top 10 is majority same-kind — but the presence of enterprise software (Google Ads, Zoom) and a B2B industrial brand (Boeing Airplanes) alongside peer tech publications signals that the audience composition extends beyond consumer tech readers into a professional and enterprise-adjacent segment.

The flat, compressed shape suggests an audience that is broadly shared across the professional tech media ecosystem rather than tightly bound to any single neighbor.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/pcworld

{ "handle": "pcworld", "title": "PCWorld", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "pcworld", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cnetnews", "title": "CNET News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8445, "drivers": [ "N03", "G02", "G01", "E06", "A03" ] }, { "handle": "cnet", "title": "CNET", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8218, "drivers": [ "N03", "A06", "G01", "E06", "G02" ] }, { "handle": "googleads", "title": "Google Ads", "category": "Brands", "subcategory": "Technology", "similarity": 0.8208, "drivers": [ "N03", "A06", "F04", "G01", "E06" ] }, { "handle": "computerworld", "title": "Computerworld", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8191, "drivers": [ "N03", "G02", "A03", "A06", "G01" ] }, { "handle": "zoom_us", "title": "Zoom", "category": "Brands", "subcategory": "Technology", "similarity": 0.8167, "drivers": [ "N03", "A06", "E06", "G02", "A03" ] }, { "handle": "zdnet", "title": "ZDNet", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8147, "drivers": [ "N03", "A06", "G02", "A03", "G01" ] }, { "handle": "techrepublic", "title": "TechRepublic", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8129, "drivers": [ "N03", "A03", "G01", "J01", "G02" ] }, { "handle": "bgr", "title": "BGR.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8065, "drivers": [ "N03", "A03", "F04", "E06", "G02" ] }, { "handle": "boeingairplanes", "title": "Boeing Airplanes", "category": "Brands", "subcategory": "B2B", "similarity": 0.8043, "drivers": [ "N03", "E06", "F04", "G02", "A06" ] }, { "handle": "udemy", "title": "Udemy", "category": "Brands", "subcategory": "Education", "similarity": 0.8036, "drivers": [ "N03", "E06", "G02", "A06", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/pcworld

PCWorld

Nearest neighbors by audience shape

Raw data