Playground →
At 0.78, TV Guide pulls further from the pack than any other neighbor in Peacock's top 10 — and it's the only TV channel subcategory in the set.
The shape here is a clear spike: TV Guide's score of 0.78 sits well above the next cluster, which runs from Snapple (0.70) and Pandora (0.69) down through FedEx (social) (0.69) and Crackle (0.69). That second tier is itself striking for its category mix: a beverage brand, a music platform, a logistics company, and a free streaming service share nearly identical audience shapes with an entertainment platform. The subcategory spread across the full top 10 — beverages, music, technology, websites, blogs, food, beauty — signals that Peacock's audience composition is not primarily defined by proximity to other streaming or entertainment properties. Crackle (0.69) and MovieTickets.com (0.66) are the only other Entertainment Platforms subcategory entries in the top 10; Hulu, also an Entertainment Platform, appears at 0.65, making three fellow platforms total. The rest of the top 10 is consumer brands and media channels with no obvious thematic link to streaming. TV Insider (0.69) and The Penny Hoarder (0.68) round out a neighbor set that skews toward legacy TV and general consumer brand audiences rather than digital-native streaming competitors.
The dominant signal here is that Peacock's audience shape is anchored most tightly to traditional TV consumption patterns, with TV Guide as the clearest structural marker of that alignment.
