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At 0.86, Belk is the strongest pull in Pelican's SnoBalls' top 10 — a department store, not a food or beverage brand — and Bojangles' sits just behind at 0.85, forming a clear two-peak structure that bridges Southern retail and Southern casual dining.
The shape flag here is two-peak, and the data bears it out precisely. The top 10 neighbors span five distinct subcategories: Department Stores (Belk, 0.86), Casual Dining (Bojangles', 0.85), Car Wash and Detailing (Tidal Wave Auto Spa, 0.82), Fast Casual Dining (Zaxby's, 0.80), and Fitness Centers and Gyms (Workout Anytime, 0.80). No other Specialty food or grocery entity appears in the top 10 — Pelican's SnoBalls' own subcategory is entirely absent from its nearest neighbors. The remaining five positions include an automotive dealership (Car Mart, 0.80), a Spiritual Leader (Franklin Graham, 0.79), an Athlete (AJ McCarron, 0.79), a TV Channel (SEC Network, 0.79), and a bank (1st Franklin Financial, 0.78). That mix — casual dining chains, Southern-market retail, SEC football media, and faith-adjacent figures — points to a distinctly regional audience profile concentrated in the American South, where these brands and personalities share overlapping consumer bases.
The two-peak structure, anchored by Belk and Bojangles', suggests this audience is defined less by food preferences than by a broader regional and lifestyle identity.
