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Penguin Books

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Book Publishers
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Penguin Books' top 10 nearest neighbors are entirely other book publishers — a same-kind cluster with no cross-category entries in the top 10.

The shape is flat: similarity scores run from 0.96 down to 0.95 across all ten neighbors, a band so narrow that no single entity stands out as a dominant match. Random House leads at 0.96, followed closely by Penguin Classics at 0.96, Doubleday at 0.95, and Viking at 0.95. Penguin Press, Penguin Random House, Farrar, Straus & Giroux, Little, Brown and Co, Riverhead Books, and Alfred A. Knopf fill out the remaining positions, all between 0.95 and 0.95. Every one of the ten neighbors carries the subcategory Book Publishers. No magazines, websites, authors, or news publishers appear in the top 10 — the audience shape is defined entirely by the publishing industry's own imprints.

This is a tightly self-referential cluster: the audience that follows Penguin Books looks, in composition, almost identical to the audiences of the major imprints that surround it, with no meaningful differentiation between the closest and tenth-closest neighbor.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "penguinbooks", "title": "Penguin Books", "category": "Brands", "subcategory": "Book Publishers", "resolved": "penguinbooks", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "randomhouse", "title": "Random House", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9638, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "penguinclassics", "title": "Penguin Classics", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9573, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "doubledaybooks", "title": "Doubleday", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9538, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "vikingbooks", "title": "Viking", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9536, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "penguinpress", "title": "Penguin Press", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9528, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "penguinrandom", "title": "Penguin Random House", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9527, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] }, { "handle": "fsgbooks", "title": "Farrar, Straus&Giroux", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9521, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "littlebrown", "title": "Little, Brown and Co", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9513, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "riverheadbooks", "title": "Riverhead Books", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9482, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "aaknopf", "title": "Alfred A. Knopf", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9452, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] } ] }
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