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Penguin Random House

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Book Publishers
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Penguin Random House's top 10 neighbors span book publishers, literary magazines, news outlets, and a food blog — no single entity pulls away from the pack, and the scores compress into a narrow band from 0.97 down to 0.96.

The shape is flat: similarity scores measure how closely two entities' audiences resemble each other in composition, and here the top 10 form a tight cluster with no dominant anchor. Six of the ten neighbors are fellow Book Publishers: Alfred A. Knopf (0.97), Simon & Schuster (0.96), Riverhead Books (0.96), Penguin Press (0.96), Random House (0.96), and Little, Brown and Co (0.96). The remaining four break from the publishing world entirely: Publishers Weekly (0.97) is a Magazine, Guardian Books (0.96) is a News Publisher, The Millions (0.96) is a Blog, and Farrar, Straus & Giroux (0.96) rounds out the publisher cluster. The non-publisher neighbors — a trade magazine, a newspaper books section, and a literary blog — suggest the audience shape extends naturally into literary media consumption beyond publisher brands alone.

The overall picture is an audience defined almost entirely by its engagement with the literary ecosystem: trade publishers and the editorial channels that orbit them form a single, coherent neighborhood with no outliers pulling in a different direction.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "penguinrandom", "title": "Penguin Random House", "category": "Brands", "subcategory": "Book Publishers", "resolved": "penguinrandom", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "aaknopf", "title": "Alfred A. Knopf", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9698, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "publisherswkly", "title": "Publishers Weekly", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9677, "drivers": [ "A02", "G01", "I01", "G03", "J04" ] }, { "handle": "simonschuster", "title": "Simon & Schuster", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9628, "drivers": [ "A02", "G01", "I01", "G03", "J04" ] }, { "handle": "riverheadbooks", "title": "Riverhead Books", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9624, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "guardianbooks", "title": "Guardian Books", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.961, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "penguinpress", "title": "Penguin Press", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9607, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "randomhouse", "title": "Random House", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9589, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "the_millions", "title": "The Millions", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9588, "drivers": [ "A02", "G01", "I01", "G03", "J04" ] }, { "handle": "littlebrown", "title": "Little, Brown and Co", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9579, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "fsgbooks", "title": "Farrar, Straus&Giroux", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9576, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] } ] }
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