Penguin Teen Audience Graph • Social Signal

Penguin Teen's top 10 neighbors span restaurants, magazines, TV shows, comedians, actors, podcasts, and a B2B firm — with no single entity pulling far ahead of the rest. The highest similarity score in the set belongs to Bareburger at 0.75, and the spread across all ten neighbors is only about 0.03 points, confirming the flat shape: no dominant cluster, no structural spike.

Looking at the subcategory distribution across the top 10, the mix is genuinely heterogeneous. BuzzFeed Arts & Entertainment (0.75) and NYer Page-Turner (0.75) represent magazines; NYT Watching (0.74) is a website; Younger (0.74) is a TV show; Judd Apatow (0.73) is a comedian; Busy Philipps (0.73) is an actor; The Brian Lehrer Show (0.73) is a podcast; and WPP (0.73) is a B2B brand. Chobani (0.72), a food brand, rounds out the ten. Notably, no other book publisher appears in the top 10 — the audience shape Penguin Teen shares most closely is defined by New York-inflected media consumption and cultural engagement across formats, not by publishing peers.

This flat, cross-kind pattern suggests an audience whose identity is not organized around a single content type but around a broader urban, culturally engaged sensibility that cuts across dining, journalism, comedy, and entertainment.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/penguinteen

{ "handle": "penguinteen", "title": "Penguin Teen", "category": "Brands", "subcategory": "Book Publishers", "resolved": "penguinteen", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "bareburger", "title": "Bareburger", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.7528, "drivers": [ "A02", "I01", "G01", "E06", "G03" ] }, { "handle": "buzzfeedent", "title": "BuzzFeed Arts & Entertainment", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7486, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "pageturner", "title": "NYer Page-Turner", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7472, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "watching", "title": "NYT Watching", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7429, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "youngertv", "title": "Younger", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.737, "drivers": [ "A02", "I01", "G01", "E06", "G03" ] }, { "handle": "juddapatow", "title": "Judd Apatow", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7293, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "busyphilipps", "title": "Busy Philipps", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.727, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] }, { "handle": "brianlehrer", "title": "The Brian Lehrer Show", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7259, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "wpp", "title": "WPP", "category": "Brands", "subcategory": "B2B", "similarity": 0.7258, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "chobani", "title": "Chobani", "category": "Brands", "subcategory": "Food", "similarity": 0.724, "drivers": [ "A02", "G01", "N03", "I01", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/penguinteen

Penguin Teen

Nearest neighbors by audience shape

Raw data